top of page


Positivum Advisors, LLC, was founded on the belief that clear and aligned strategy coupled with a positive and empowered culture yields amazing results.  Our mission as an advisory practice is to help leaders create positive culture and achieve significant change to realize their most challenging goals.

Linked In Profile Pic.jpg
Rick Yates

Rick Yates, founder of Positivum Advisors, LLC, works with clients as a catalyst and advisor to help them meet their most important and challenging goals by tapping into his extensive experience as a global IT executive across three Fortune 100 companies competing in three unique industries (telecommunications, consumer goods, and healthcare).

Rick spent 35+ years leading global application organizations and partnering with executive business leaders to grow top line and manage bottom line through the use of software and technology.  His career in industry comprised roles of increasing scope and impact at BellSouth Telecommunications, The Coca-Cola Company, and Anthem, Inc.  From teams of 5 to organizations of 5,000+, Rick has been a principles-based leader focused on defining strategic direction, establishing partnerships, building organizational capability, implementing significant change, and delivering tangible value through the use of information technology. 


Rick has always loved software and the art of creating solutions with software that make life better for consumers, employees, and companies.  In addition, Rick is a strong advocate of intentional culture-building and he spent 20+ years fine-tuning the craft of defining and building culture.

People that work with Rick will tell you that he is authentic, that he likes to create positive interactions, that culture matters to him, and that making a difference with software is a passion.

In 2018, Rick had the opportunity to hike the entire Appalachian Trail through 14 states from Georgia to Maine.  He learned much about life, endurance, people, and the beauty of small town America. 

Rick is a 1982 graduate of Huntingdon College in Montgomery, Alabama, where he earned a Bachelor of Arts degree in Finance and Computer Science.  In 1987, he earned his Master’s Degree in Business Administration from Samford University in Birmingham, Alabama.  In May of 2009, the Huntingdon College Alumni Association recognized Rick as Alumni of the Year.  Rick is married to Lisa Sells Yates. They have two grown children, Kathryn Yates Williams and Connor Alan Yates.  Rick and Lisa live in the historic Inman Park neighborhood of Atlanta, Georgia, where they have been active members of the community for 30+ years.

bottom of page